Explores how global marketing drives economic growth and organisational success through effective international strategies. Covers key areas such as global marketing planning, market research, B2B marketing, digital and social media marketing, and the global marketing mix. Examines the role of supply chains, logistics, quality management, and technology in supporting international marketing activities. Focuses on consumer behaviour across cultures to understand how global differences affect buying decisions and brand perception. Develops students’ ability to analyse international markets and design effective, competitive global marketing strategies.

This module focuses on how organisations design, manage, and improve their operations to deliver products and services efficiently and effectively. It explores how operational decisions involving resources, technology, people, quality, and sustainability contribute to overall business strategy and performance. The module covers key concepts such as process design, supply chain management, capacity planning, and quality improvement, supported by real-world case studies and practical applications across industries. It also encourages linking theory with practice, enabling students to evaluate operational performance, identify improvements, and make recommendations that enhance efficiency and customer value.

In today’s business environment, effective leaders, managers, and professionals need to make decisions grounded in solid evidence and reliable knowledge. This module is designed to help you develop the research skills and critical understanding needed for success in your postgraduate studies—and throughout your career. As part of the module, you’ll complete an independent research project at master’s level. You’ll demonstrate your understanding of research philosophy and core principles, whether your approach is empirical (data driven) or nonempirical (theoretical or conceptual). You’ll learn how to: • Design and plan a research project • Execute your research with confidence • Report your findings clearly and professionally. By the end of the module, you’ll be equipped not only to carry out your own research independently, but also to commission, manage, and evaluate research conducted by others. These capabilities will strengthen your effectiveness in any professional or managerial role you pursue next.